Specialist, Digital Marketing & Communications - Homes

Scope of Position: The Specialist, Digital Marketing & Communications supports the growth of WinShape Home’s overall brand and program participation through social media marketing, paid advertising, digital marketing, and online audience engagement. Works with the Manager of Branding & Content in stewarding and leveraging the WinShape Homes brand online.  

Reports to: Manager, Branding & Content

WinShape Foundation is a Biblically-based Christian non-profit organization that seeks to glorify God by creating transformational, Christ-centered experiences for people in every stage of life. We do this through five core ministries that each use scriptural truth to offer summer camp, foster care, team and leader development, college student discipleship, and marriage enrichment. To view our full Statement of Faith, click here. 

• Create and manage the overall strategy for WinShape Homes digital marketing efforts and marketing funnel, including but not limited to: 

• Website strategy and development of digital content marketing (including SEO) 

• Website Management 

• Project management for website related content such as, but not limited to: articles, resources, and design 

• Manage and optimize paid digital advertising campaigns across different platforms, including but not limited to, Facebook Ads Manager and Google Ads to optimize for traffic, lead generation and conversion. 

• Measure and report performance of all digital marketing campaigns and content.  

• Contribute to catalyze new and creative growth strategies through digital marketing. 

• Identify critical conversion and drop off points to optimize user funnels. 

• Manage the overall strategy for digital customer engagement during WinShape Homes programming/experiences. 

• Assist with content development and project management. 

• Manage WinShape Homes use of cross-functional data, survey, and registration applications including: 

• Hubspot (Email Marketing and Automation) 

• Salesforce (CRM) 

• Qualtrics (Surveys) 

• Assist with communications for both internal and external stakeholders. 

• Assist in content development and management for social media platforms such as, but not limited to: Instagram, Facebook, TikTok, YouTube. 

• Assist in creating, developing, and managing internal projects such as: 

• Design for print and or digital assets 

• Video Content 

• Podcasting 

• Ensure consistency and successful representation of the WinShape Homes brand across all projects by: 

• Assisting in the overall marketing strategy for WinShape Homes, the creative thought and execution of brand related projects, and the execution of marketing campaigns and communication projects. 

• Supporting the WinShape Homes team with asset management and vendor relationships. 

• Support Foundation-wide or other WinShape ministry marketing initiatives as needs arise.  

• Bachelor’s degree in marketing, communications, digital media (or related field), or equivalent work experience  

• Typically requires 4 - 6 years of relevant work experience  

• Experience creating content for the web and growing a social audience  

• Basic skills in photography and graphic design preferred  

• Editorial mindset that seeks to understand what audiences consume and how to create it  

• Deep knowledge of top social channels: Facebook, Instagram, and YouTube  

• Experience with Sprout Social (or similar), Wordpress, Google Analytics, MailChimp (or other email marketing service provider), Microsoft Office products; Preferred experience with Adobe Creative Suite and project management systems (Asana or similar)  

• Strong time management skills and collaborating with multiple stakeholders in a complex environment and focus on the delivery of results in the form of audience engagement, leads and sales  

• A good eye for typography, layout, illustration, and art direction that falls in step with WinShape Homes’ visual identity standards  

• Editorial requirements include understanding of SEO, SEM, social marketing trends, paid advertising, distribution, and measurement  

• A passion for serving vulnerable families and children  

• Demonstrates ability to relate well with others while collaborating in a team environment  

• Flexible to work on a variety of assignments with the ability to learn quickly  

• Demonstrates excellent verbal and written communication skills