Specialist, Social Media

Scope of Position: The Specialist, Social Media Marketing - supports the growth of the WinShape Foundation ministry brands through social media marketing. This role will serve on a centralized marketing team tasked with supporting multiple ministries through developing content and leveraging ministry brands through social media.

WinShape Foundation is a Biblically-based Christian non-profit organization that seeks to glorify God by creating transformational, Christ-centered experiences for people in every stage of life. We do this through five core ministries that each use scriptural truth to offer summer camp, foster care, team and leader development, college student discipleship, and marriage enrichment. To view our full Statement of Faith, click here. 

Social Media Content Creation & Management

• Manages multiple WinShape social media accounts with a focus on growing new leads and building an engaged audience through copywriting, social posts and stories, advertising, and lead generation content
• Capture in-the-moment and/or utilize event content such as photography, carousels, reels, and other post types during key events and moments for ministries In real-time and scheduled.
• Write and edit content primarily for use on social media channels and occasionally for other mediums (print, web, email, etc.).
• Provide monthly reports and campaign recaps, including analytics, performance insights, and actionable recommendations in alignment with ministry goals
• Regularly meet with ministry stakeholders to understand larger ministry content strategies
• Develop and present social media content strategies to ministry stakeholders on an ongoing/regular basis.
• Manage the creative production timeline from concept to delivery for internal and external audiences.
• Look for ways to collaborate across ministries both at in-person experiences and digital opportunities

Social Media

• Lead the day-to-day management and scheduling of WinShape Leadership and WinShape College Program’s social media accounts.
• Create content and templates for WinShape Marriage, Homes, Leadership and College Program
• Create and schedule content aligned with ministry goals and events.
• Monitor engagement, respond to messages/comments, and identify opportunities for optimization.

Brand & Project Support

• Collaborate with the broader WinShape Foundation Marketing team to ensure brand alignment across all touchpoints.
• Develop branded templates or story content created in Figma and/or Canva or similar.
• Assist with creative concepting and execution for campaigns and initiatives.
• Support cross-ministry marketing needs (web updates, copywriting, event photography, etc.) as needed.

• Demonstrated success managing multiple social media accounts with a variety of brand voices and identities.
• Fluency and experience across all social media channels, including but not limited to, Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest
• Actively participate in or experience ministry programs to effectively understand each ministry’s experiences and resources
• Available to work a flexible schedule, including occasional weekends and travel for on-location events
• Adherence and commitment to the policies, procedures and values set forth by the WinShape Foundation